Louis signed on to expand his Happy Joe’s portfolio, with a new location set to open in St. Under Sacco’s direction, the brand has already opened two new franchise units in Urbandale and Cascade, Iowa. In late 2020, Happy Joe’s welcomed 30-year industry veteran Tom Sacco as its new CEO, president and Chief Happiness Officer. The popular family-centric concept that counts multiple generations of families among its most loyal guests is taking its signature menu and unique business model to new markets with attractive incentives for new and existing franchisees. Driven by the passion of its new CEO, Happy Joe’s Pizza & Ice Cream has embarked on an aggressive expansion across the Midwest – and beyond.
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